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Join the Super-fun team at Willie's Superbrew as a Field Sales Representative. This is an account-level sales position focused on developing the business in 250 key accounts for Willie’s Superbrew. The primary area of focus will be eastern Massachusetts, Rhode Island, Connecticut. The ideal candidate must reside within the assigned territory.

Job Description

Duties & Responsibilities (but not limited to):

  • 100% focus on selling our entire product portfolio into a top 250 account list featuring both On-Premise and off-premise retail accounts.

  • Perform 50+ account sales calls per week; building/maintain relationships and secure new distribution/placements, display execution and product features.

  • Achieve specified monthly sales goals set by manager.

  • Deliver weekly sales recaps showcasing new package/draft placements, displays, and other sales activities to distributors and manager.

  • Execute event activations such as tastings/samplings and festivals to generate brand awareness.

  • Improving conditions and merchandise accounts by building displays, resetting coolers, and displaying point-of-sale items to increase visibility of our brands.

  • Track progress and execution in all identified accounts and against specific programming using tools such as VIP KARMA and VIP iDIG

  • Regular travel in the market to service retailers and distributors; occasional travel for meetings and trainings

  • May be periodic requirements to work weekends and holidays to support the needs of the business.

Knowledge, Experience, and Abilities (but not limited to):

  • Must be at least 21 years of age.

  • Bachelor's degree preferred.

  • Minimum one to two years’ experience in the alcoholic beverage industry; preferably with at least one year at a distributor

  • An intense competitive spirit with an assertive, confident personality

  • Excellent verbal/written communication skills and problem-solving skills; mathematically skilled

  • Proficient in Microsoft Office applications and database usage programs like VIP iDIG

Please email resume to if interested. 

About Willie’s Superbrew:

Willie’s Superbrew is an innovative, award-winning adult beverage business creating unapologetically flavorful drinks. Brewed with real fruit and fresh herbs and spices, Superbrews are gluten-free and balanced with just the right ABV with fewer calories and less sugar than other leading hard seltzers. Headquartered in Charlotte, North Carolina, and brewed in Rhode Island, Willie’s Superbrew is available in North Carolina, Massachusetts, Connecticut, New Hampshire, Rhode Island, Vermont, Ohio and Georgia with plans for rapid expansion to other east coast markets.

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